X-14_®, the bathroom cleaning expert, is making that troublesome task a bit more tolerable with the introduction of an online resource filled with bathroom cleaning tips and tricks.

X-14’s research shows consumers identify the bathroom as having unique cleaning needs, with bacteria and grime not found anywhere else in the house. Whether it is a weekly deep cleaning or a daily touch-up, those cleaning the bathroom desire the tools to make the process as easy as possible.

Enter www.thebathroomexpert.com, which offers consumers tips on everything from how to clean a toilet to how to keep showers smelling fresh, interactive education on proper technique and links to other relevant bathroom-specific resources. The site also explains how and where to use each of X-14’s products to make bathroom cleaning a simpler task.

X-14’s line of products – complete with new, more appealing packaging– includes two recent additions. X-14 Foaming Bathroom Cleaner is the only aerosol bathroom cleaner with a fresh, orange fragrance, and a 2004 Shuster Labs study proved it two times as effective as the competition in removing soap scum. The new aerosol features the only wide-area foam sprayer on the market, providing greater surface-area coverage and making the task of cleaning faster and easier.

X-14 Bathroom Cleaner is the first-ever combination of oxy and citrus in a household cleaning product, and is more effective than the competition (Shuster Labs 2004). The oxy whitens and brightens hard surfaces by attacking soils and stains, while the powerful citrus cleaning action cuts through tough grease, soap scum and mineral deposits.

“X-14 is making bathroom cleaning easier,” said Tim Lesmeister, vice president of marketing for WD-40 Company. “This new online resource and database of helpful hints, and our line of trusted products help people make daily touch-ups and deep cleaning of the bathroom less difficult and more rewarding.”

The X-14 line also includes its Mold, Daily Shower Cleaner and Automatic Toilet Bowl Cleaners.